This study assessed the production status, marketing system, and economic viability of dragon fruit cultivation in Dang district from November 2024 to January 2025, based on a survey of 44 purposively selected farmers in Lamahi and Tulsipur. The total production cost per hectare was NRs 3,593,364.90. Despite high initial investment, dragon fruit farming proved economically viable, with a benefit-cost ratio of 2.59, net present value of NRs 760,551.54, and an annual net profit of approximately NRs 1,200,000 per hectare. The payback period was 1.09 years, and the break-even point was 91.81 kg per Katha (3.1 hectares). Direct marketing channels yielded the highest producer share (87.5%), while intermediary-based sales reduced it to 41.2%. Regression analysis identified land preparation, irrigation, and labor as major determinants of costs, whereas subsidies significantly reduced production costs. However, profitability was constrained by weak supply chains, unorganized markets, and post-harvest losses.